An international business development resource for firms in Newfoundland and Labrador

Recruitment Notice SIAL Canada

April 30 – May 2, 2019
Toronto, ON

Taste of Nova Scotia, working jointly with the Atlantic Canada Opportunities Agency and the provinces of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador, is seeking Atlantic Canadian companies to attend SIAL Canada in Toronto, Ontario from April 30 – May 2, 2019. SIAL is now the only event of its scale in Canada, with more than 850 national and international exhibitors from 50 countries hosting over 18,000 buyers from Canada, the U.S., and 60 other countries.

This project is being supported by the Atlantic Trade and Investment Growth Strategy, a partnership between the Government of Canada and the four Atlantic provincial governments.

SIAL Canada is the only national trade show that offers a complete range of food products under one roof to meet customers’ expectations. Buyers and decision makers across the whole industry, from grocery, wholesale and specialty retail to foodservice and manufacturing, will converge to uncover the hottest trends, latest product launches and the industry’s vision for the future.

The 2018 SIAL Canada Show in Montreal had over 18,500 professional buyers from 67 countries. There were over 1000 exhibitors from 50 countries. The top 5 of the 60 plus countries and regions visiting SIAL included Canada, United States, Mexico, the European Union and China.

SIAL also offers the following international buyers programs that will be open to co-exhibitors.

U.S. HOSTED BUYER PROGRAM

SIAL Canada’s U.S. Hosted Buyer Program, offered to all its exhibitors, is a unique platform for meeting American buyers and importers. Organized in collaboration with AFI and MAPAQ, this SIAL Canada-exclusive program aims to offer exceptional service to those who are looking to grow their business within the United States.

INTERNATIONAL HOSTED BUYER PROGRAM (except USA)

Coordinated by SIAL, the Governments of Quebec, Ontario and Alberta, as well as Export Development Canada and COTA, this program gives the chance to all SIAL’s exhibitors to meet with buyers and importers from all over the world.

CANADIAN HOSTED BUYER PROGRAM

Accessible to all SIAL exhibitors, the Canadian Hosted Buyer Program gives you the chance to meet one-on-one with members from Retail Council of Canada, various ethnic grocery buyers from western Canada and GFS.

The goals of the mission are to showcase and promote the high quality seafood, agri-food and beverage products from Atlantic Canada, to increase export opportunities for Atlantic Canadian companies and to increase the number of Atlantic Canadian companies exporting outside the Atlantic provinces.

Mission features:

  • The Atlantic provinces have secured a large, open concept, shared booth space.
  • Taste of Nova Scotia will coordinate all pavilion details including furnishing, graphics and signage.
  • Potential exhibitors are responsible for all travel arrangements.

The fee to co-exhibit is $1,500.00 payable to Taste of Nova Scotia. The fee to register as a show walker is $300 payable to Taste of Nova Scotia.

The registration fee for co-exhibitors will include the following:

  • Registration for the show – 2 badges/company
  • Co-exhibitor space in the shared open concept booth with all of Atlantic Canada
  • Chef station – chef to prepare samples for co-exhibitors
  • $500 reimbursement allowance towards shipping of samples
  • Company signage/booth signage (please note, banners or other company signage are not permitted)
  • Booth furniture – individual branded counter, signage, shared meeting tables and chairs
  • Possible networking events (details yet to be confirmed)

Because of limited availability potential applicants will be assessed on their export readiness.

The registration fee for show walkers will include the following:

  • Registration for the show – 2 badges/company
  • Access to shared meeting tables in the Atlantic Canada Booth
  • Inclusion in possible networking events (details yet to be confirmed)

Please be advised, the show walker registration is only available to companies who are not export ready and able to participate as co-exhibitors.

To apply for participation in SIAL Canada, please complete the registration form and return it to Emily Haynes at emily@tasteofnovascotia.com by Monday, March 11, 2019.

If you have any questions, please contact:

Jason Higgins
Department of Tourism, Culture, Industry and Innovation
709-729-3641; jasonhiggins@gov.nl.ca

The Atlantic Trade and Investment Growth Strategy is a collaborative, pan-Atlantic approach which aims to help Atlantic businesses begin exporting, increase their export sales, expand to new markets, and create global partnerships. The Strategy was developed jointly by the provincial governments of Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and the Government of Canada.


Industry groups working collaboratively towards job creation and economic development in Newfoundland and Labrador through the support of increased trade and investment activities

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